Part 3: How other people can provide the content for your book

herald-photo croppedI know someone who published a book on investing in property, after getting the content by interviewing mentors and investors in the property investment community.

My friend Paul Apps is publishing a book containing short pieces from 365 inspirational people. He created a simple and engaging one page questionnaire and has emailed to hundreds of people. Not only is Paul getting other people to provide the content for his book – but he’s also got at least 365 people interested in his book before he has even published it!

How to promote your book while it’s being written

You can publicise your book as you are (or someone else is) writing it. One way of to do this is by blogging extracts of your book. You don’t even need to have your own a blog site. Find existing blogs or web forums related to the subject of book. This is a good idea because you are targeting an already made audience who will be interested in your book.

Another benefit of blogging in the process of writing a book is that you can ask people for feedback on your drafted pieces.

One advantage of setting up your own blog/website is that you can start to build a list of people interested in your book. You could ask people to pre-order your book (before it’s been published). This is what I did and I received more than enough pre-orders to cover the cost of publishing Stairs For Breakfast.

All you need to enable people to order your book is a one page website, containing a short video and a link to your Paypal account. To see what I mean go to my Homepage.

How to make money by turning written material into other formats

I have learnt so many things on being successful over the last few years. Different people like to consume information in different ways. Most people like information in small chunks.

Remember – when you have information that adds value to people’s lives, you are onto a winner!

Written information can be turned into different formats. For instance:

  1. Youtube videos (videos between 2 to 3 minutes are popular)
  2. PDF files, such as free giveaways
  3. A series of slides for a presentation
  4. A set of DVDs. If you’re producing information for one or more DVDs, it’s easy to also turn the information in audio CDs. The advantage of CDs over DVDs is people can listen to CDs while they are driving in their car, exercising or cooking, for example,
  5. A training course

What information do you know that will inspire or benefit people?

You can purchase Stairs For Breakfast on Amazon and directly from me http://stairsforbreakfast.com/buy-now (I’m cheaper than Amazon!)

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