Over the last 4 years I’ve leant so much about people and human behaviour. When I discovered this profiling technique it was a real eye-opener because it’s so simple and really beneficial to know.
It’s known as the VAKAD technique and has four profile types:
– Visual – visual people
– Auditory – sounds people
– Kinaesthetic – people persons
– Auditory Digital – analytical people
The way to spot what profile(s) a person possess is by listening to the words and types of phrases they say (and write). The following table contains some common words and phrases.
| Visual | Auditory | Kinaesthetic | Auditory Digital |
| That looks great…
My view is… I see what you’re saying… Picture the situation… Watch this… I like the look of it. My vision is… I like the sight of that. Show me… |
That sounds great…Listen, …I hear what you’re saying.I heard that…
It rings a bell It’s good to hear from you. I’m listening… I’m all ears. |
That feels great…I feel…My instinct is…It’s comforting that you care about me.
I am very touched I feel safe with you. I’m a hands-on person. I felt emotional… How do you feel about… |
That works well…I think…I understand what you’re saying…It makes sense…
It’s logical Figure this out… Prove it It stacks up… I can process it. I’ll put it on the list… My plan is… |
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- It’s important to visual people how they appear and what clothes they wear.
- Kinaesthetic people like human contact (eg hugs) and helping people. They are emotional people, who tend to become teary at the end of a romantic-comedy film.
- Auditory Digital people tend to be geeky and they don’t have the best people-skills. They are process-driven people who tend not to be very emotional. Auditory Digital people are the opposite of Kinaesthetics.
- Auditory Digital people are dominant people. However the other three profiles can also be dominant people.
- A person might possess traits from all four profiles – but they will predominantly fall into one or two of the profiles.
You might be wondering what the point is of profiling people like this. Why is it important and useful?
Well, two people of the same profile (Visual, Auditory, Kinaesthetic) will get on well with each other. Apart from Auditory Digital (AD) people. Two ADs will clash – because two dominant people do not get on well with each other.
It is fairly rare for someone to be both a Kinaesthetic and an Auditory Digital person (because they are opposed profiles). However I am someone who’s both a Kinaesthetic and an AD person (albeit much more of a Kinaesthetic person).
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